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Besucherbindung Im Opernbetrieb: Theoretische Grundlagen, Empirische Untersuchungen Und Praktische Implikationen
Paperback
Series: Kulturmanagement Und Kulturwissenschaft
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ISBN10: 365802111X
ISBN13: 9783658021115
Publisher: Springer Nature
Published: May 22 2013
Pages: 528
Weight: 1.58
Height: 1.23 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783658021115
Publisher: Springer Nature
Published: May 22 2013
Pages: 528
Weight: 1.58
Height: 1.23 Width: 5.83 Depth: 8.27
Language: German
Veranlasst durch den gesamtgesellschaftlichen Wandel und damit einhergehende Herausforderungen sind öffentliche Opernhäuser seit den 1990er Jahren verstärkt dazu angehalten, sich um die Bedürfnisse ihrer Besucher und den Aufbau und die Pflege von stabilen Beziehungen zu bemühen. Markus Lutz stellt folgende Frage in den Mittelpunkt: Was ist es, das Besucher an ein bestimmtes Opernhaus bindet? Der Autor deckt die relevanten Wiederbesuchsgründe im Opernbetrieb auf, charakterisiert unterschiedliche Typen von Wiederbesuchern und leitet praktische Empfehlungen für die Gestaltung des Besucherbindungsmanagements in Opernhäusern ab.
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