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Direktmarketing-Aktionen Professionell Planen: Von Der Situationsanalyse Bis Zur Erfolgskontrolle
Paperback
ISBN13: 9783409117722
Publisher: Springer Pg
Published: Aug 30 2001
Pages: 163
Weight: 0.60
Height: 0.35 Width: 6.69 Depth: 9.61
Language: German
Dieses Buch zeigt anhand von Fallbeispielen (Schwab Versand, Audi) ausführlich die wesentlichen Schritte der Planung und Umsetzung von Mailing-Aktionen.
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