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Enterprise 2.0: Planung, Einführung Und Erfolgreicher Einsatz Von Social Software in Unternehmen
Paperback
Publisher Price: $102.99
ISBN13: 9783486590548
Publisher: de Gruyter Oldenbourg
Published: Jul 8 2009
Pages: 275
Weight: 0.98
Height: 0.58 Width: 6.69 Depth: 9.61
Language: German
Die Verwendung von Web 2.0-Techniken und entsprechenden Werkzeugen birgt gro es Potential für ein Unternehmen. Dieses Potential aufzuzeigen und nutzbar zu machen ist das Ziel des vorliegenden Buches. Nach einer Einführung in die Thematik werden die wichtigsten Softwaregattungen und deren Anwendungsfelder im betrieblichen Umfeld vorgestellt. Die Beschreibungen sind dabei jeweils mit Beispielen und Handlungsleitfäden illustriert. Fallstudien aus 15 Organisationen unterstützen den Leser dabei sich einen Überblick zu verschaffen oder sich Anregungen zu holen wie man ganz konkrete Szenarien - z.B. Teamarbeit oder Informationsmanagement - im Unternehmen unterstützen kann. Nach einer ausführlichen Diskussion der wichtigsten Herausforderungen beim Einsatz von Social Software wird das Buch mit einer Diskussion neuer Konzepte wie Semantic Web, Virtuelle Welten und Ubiquitäre Benutzungsschnittstellen abgerundet.
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