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Entscheidungsfindung in Jungen Unternehmen: Eine Empirische Untersuchung Der Anwendung Von Entscheidungslogiken
Paperback
Business GeneralMarketingGeneral Political Science
ISBN13: 9783658083281
Publisher: Springer Gabler
Published: Dec 11 2014
Pages: 212
Weight: 0.68
Height: 0.53 Width: 5.83 Depth: 8.27
Language: German
Tobias Frese untersucht in dieser Arbeit die Anwendung zwei verschiedener Logiken der Entscheidungsfindung, die während der Gründungsphase von Unternehmen angewendet werden können. Diese Entscheidungslogiken wurden innerhalb der Entrepreneurship-Forschung entwickelt und werden als Causation und Effectuation bezeichnet. Im Rahmen von zwei empirischen Studien untersucht der Autor wesentliche Determinanten der Anwendung der Entscheidungslogiken sowie deren Auswirkungen auf die Innovativität von Produkten und Geschäftsmodellen. Auf Grundlage der Ergebnisse der Studien werden Potentiale für weitergehende wissenschaftliche Studien aufgezeigt und Handlungsempfehlungen für Unternehmensgründer gegeben, die zu einem besseren Umgang mit unternehmerischen Herausforderungen beitragen können.
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