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Die Googleisierung der Informationssuche
Hardcover
Series: Media Convergence / Medienkonvergenz, Book 10
General ReferenceGeneral Sociology
ISBN13: 9783110338188
Publisher: De Gruyter
Published: Aug 19 2014
Pages: 333
Weight: 1.42
Height: 0.75 Width: 6.14 Depth: 9.21
Language: German
Suchmaschinen erschlie en Nutzern die Informationsvielfalt des Internets und sind deshalb seit langem das meistgenutzte Angebot im Netz. Technische Neuerungen wie die Autovervollständigungs- oder Personalisierungsfunktion üben dabei einen wachsenden Einfluss auf Rezipienten aus. Zudem findet der Gro teil der Nutzer seinen Weg ins Netz durch ein und dieselbe Suchmaschine, nämlich Google. Gleichwohl ist die dahinterstehende Firmenpolitik nicht in den Rechenschaftsstrukturen des Mediensystems verankert - was ein Gefahrenpotenzial für den freien Informationszugang darstellt. Der Band beleuchtet erstmals interdisziplinär die veränderte Gatekeeperposition von Suchmaschinen sowie die Auswirkungen für Nutzer und Gesellschaft: Eine Bestandsaufnahme des Nutzerverhaltens und des damit verbundenen Wirkungspotenzials bildet die Basis für eine Analyse möglicher Regulierungsoptionen und eine Einordnung aus medienpädagogischer Sicht.
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