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Handbuch Werberhetorik
Hardcover
Series: Handbücher Rhetorik, Book 12
PhilosophyLiterary CriticismGeneral Reference
ISBN13: 9783110318104
Publisher: De Gruyter
Published: Mar 20 2023
Pages: 665
Weight: 2.76
Height: 1.44 Width: 6.69 Depth: 9.61
Language: German
This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of 'rhetoric'. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).
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