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Shitstorm als Social Media-Phänomen. Wie entsteht der digitale Wutausbruch und wie kann ich ihn verhindern?
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ISBN10: 3956871901
ISBN13: 9783956871900
Publisher: Science Factory
Published: Oct 11 2017
Pages: 356
Weight: 1.03
Height: 0.79 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783956871900
Publisher: Science Factory
Published: Oct 11 2017
Pages: 356
Weight: 1.03
Height: 0.79 Width: 5.83 Depth: 8.27
Language: German
Fachbuch aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Sprache: Deutsch, Abstract: Kaum eine Woche vergeht, ohne dass in den Medien über einen Shitstorm berichtet wird. Doch was genau ist ein Shitstorm? Und welche Rolle spielen Social Media für die Dynamik einer digitalen Empörungswelle? Dieses Buch gibt einen fundierten Einblick in das Thema Shitstorm und beleuchtet das Phänomen aus verschiedenen Blickwinkeln. Neben unterschiedlichen Definitionsansätzen, die bei Begriffen wie Protest, Konflikt, Skandal und Masse ansetzen, werden Ma nahmen des Reputationsmanagement und der Krisenprävention vorgestellt und diskutiert. Damit liefert der Band Antworten auf die Frage: Was ist ein Shitstorm und wie kann ich verhindern, in einen Sturm der Entrüstung zu geraten? Aus dem Inhalt: - Soziale Medien; - digitale Empörungswelle; - Sturm der Entrüstung; - Skandal; - Konflikt; - Massenphänomen; - Reputationsmanagement und Krisenprävention
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