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"Lieder der Schuld": Wenn Großzügigkeit die Schuld trägt
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ISBN10: 6208724546
ISBN13: 9786208724542
Publisher: Verlag Unser Wissen
Published: Mar 13 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208724542
Publisher: Verlag Unser Wissen
Published: Mar 13 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: German
Das vorliegende Forschungsprojekt zielte darauf ab, eine Aktualisierung der Praktiken des vernetzten Journalismus innerhalb der Theorien über hybride Mediensysteme zu liefern. Es näherte sich einem solchen theoretischen Rahmen, der durch die Begriffe Framing und (intermediales) Agenda-Setting vervollständigt wurde, durch die Betrachtung des Fallbeispiels des Tech-Giganten Apple und der irischen Rockgruppe U2, die einen Werbedeal für das Verschenken des neuesten Albums der Band Songs of Innocence auf iTunes abschlossen, der von weit verbreiteter Missbilligung und einer Infragestellung seiner Mittel begleitet wurde. In der Studie werden die Reaktionen der Mainstream-Medien und der sozialen Medien auf den Werbegag als hybride Phänomene bewertet und analysiert.
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