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Männlichkeit verkörpern
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ISBN10: 620848068X
ISBN13: 9786208480684
Publisher: Verlag Unser Wissen
Published: Aug 26 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786208480684
Publisher: Verlag Unser Wissen
Published: Aug 26 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: German
Sexualisierte Bilder waren und sind nach wie vor eines der häufigsten Merkmale der Segmentierung, die von der Konsumkultur im Allgemeinen und von Werbetreibenden im Besonderen verwendet wird. Während die Zurschaustellung von Frauen zur Befriedigung männlicher Skopophilie seit Jahrhunderten en vogue ist, ist die Verwendung von spärlich oder suggestiv bekleideten männlichen Körpern zur Produktwerbung seit kurzem zum Gegenstand des Mainstream-Konsums geworden. Interessanterweise hat ein sinnliches männliches Model eine bisexuelle Anziehungskraft und soll sowohl Männer als auch Frauen, heterosexuelle und homosexuelle Konsumenten ansprechen. Dies ist ein Versuch, die sexualisierte Darstellung des männlichen Körpers, insbesondere in Form von Schaufensterpuppen, sowohl visuell als auch kulturell zu interpretieren, um zu verstehen, wie Männer sich von dem, was Laura Mulvey als Träger des Blicks bezeichnet hat, zum Träger des Körpers gewandelt haben. Unter Berücksichtigung der Rolle der Kultur bei der Gestaltung von Körpern und unter Einbeziehung von Debatten über die Objektivierung des männlichen Körpers habe ich versucht zu untersuchen, wie der Konsumismus die kulturelle Konstruktion des Körpers manipuliert, was letztlich zum Tod des Körpers führt, dessen Endresultat die Schaufensterpuppe ist, ein Phänomen, das den Übergang und/oder die Transformation des Mannes suggeriert.
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