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Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren
Hardcover
ISBN13: 9783540295907
Publisher: Springer
Published: Dec 8 2005
Pages: 333
Weight: 1.46
Height: 0.81 Width: 6.14 Depth: 9.21
Language: German
Gewinnbringendes Sponsoring-Investment setzt voraus, dem Sponsoring einen unternehmensstrategischen Stellenwert einzuräumen.
Von der Sponsoringplanung bis zum Gewinn für alle Beteiligten bietet das Buch Namen, Zahlen und Hintergründe, ein praxiserprobtes Sponsoring-Management-Modell, dazu Instrumente und Checklisten plus 12 aktuelle Best-Practice-Beispiele aus Unternehmen, Vereinen und Verbänden. Eine faszinierende und inspirierende Lektüre für alle, die sich mit Unternehmensführung, Sponsoring, Marketing, Vertrieb und Business Development beschäftigen.
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