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Perspectives in Communication Studies: Festschrift in Honor of Prof. Dr. Ayseli Usluata
Hardcover
Business GeneralMarketingGeneral Reference
ISBN13: 9783631675328
Publisher: Peter Lang
Published: Aug 31 2016
Pages: 190
Weight: 0.89
Height: 0.56 Width: 5.83 Depth: 8.27
Language: English
This book's aim is to bring together current original works in communication studies and business communication fields. The volume provides an intellectual, multi-faceted and balanced collection of writings from various academic fields with a communication focus. The articles range from branding cases to advertising studies and to media education.
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