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Ohweia!: Wenn Werbe- und Kleinanzeigen nicht so wirklich gut ankommen
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ISBN10: 3758303621
ISBN13: 9783758303623
Publisher: Bod - Books on Demand
Published: Oct 24 2023
Pages: 104
Weight: 0.27
Height: 0.25 Width: 5.00 Depth: 8.00
Language: German
ISBN13: 9783758303623
Publisher: Bod - Books on Demand
Published: Oct 24 2023
Pages: 104
Weight: 0.27
Height: 0.25 Width: 5.00 Depth: 8.00
Language: German
In diesem Machwerk, auch von einigen Enthusiasten als Buch, Meisterwerk oder Heiliger Gral bezeichnet, werden fiktive Werbeanzeigen von fiktiven Firmen, Organisationen oder Ähnlichem illustriert. Offensichtlich können die beschriebenen Werbeanzeigen, Interviews oder auch Kleinanzeigen in keiner Form jemals ein Unternehmen fördern. Manchmal sind es nur Kleinigkeiten, die den Erfolg einer Werbekampagne torpedieren. Dies wurde in diesem Buch mit Wonne bis auf die Spitze getrieben. Praktisch ein Standardwerk für jedes Marketingseminar, um auch ein abschreckendes Beispiel zu haben.
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