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Parainteraktion in den Medien: Linguistische Studien zu Formen medialer Pseudo-Interaktion
Paperback
Series: Sprache in Kommunikation Und Medien, Book 16
Foreign Language GeneralGeneral ReferenceBusiness of Art
ISBN13: 9783034344944
Publisher: Peter Lang Group Ag, International Academic P
Published: Oct 5 2022
Pages: 230
Weight: 0.69
Height: 0.48 Width: 6.00 Depth: 9.00
Language: German
Parainteraktion beschreibt den Versuch von Medienfiguren, Einwegkommunikation durch verschiedene semiotische Verfahren scheinbar zu überwinden. Dies reicht von der direkten Ansprache über kameravermittelten Blickkontakt und Gesteneinsatz bis hin zu einer spezifischen Nutzung des Raums und von Geräuschen, Musik sowie Bild- bzw. Filmgestaltung. Der Sammelband zeigt, wie Parainteraktion in der multimodalen Prozessierung textueller Praktiken genutzt wird und vereinigt Analysen verschiedener Medien und Textsorten: gedruckte Anzeigen und Werbung auf Instagram, Geselligkeit in Fernseh-Kochshows, eine Werbekampagne in Zusammenarbeit mit einer Castingshow, vermitteltes Körpergefühl in einem YouTube-Yoga-Tutorial, Sprechausdruck in YouTube-'Educationals' (Lernvideos) und mobile Livevideostreams.
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