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Pr-Beratung: Theoretische Konzepte Und Empirische Befunde
Paperback
General ReferenceGeneral Political ScienceGeneral Sociology
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ISBN10: 3531169556
ISBN13: 9783531169552
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 8 2009
Pages: 237
Weight: 0.86
Height: 0.51 Width: 6.69 Depth: 9.61
Language: German
ISBN13: 9783531169552
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Oct 8 2009
Pages: 237
Weight: 0.86
Height: 0.51 Width: 6.69 Depth: 9.61
Language: German
Systematisches Wissen über die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslücke an. Er umfasst unterschiedliche theoretische Erörterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agenturen und Kunden werden ebenso beleuchtet wie das Wissensmanagement in PR-Agenturen, Typen von PR-Dienstleistern in der Politik, Genderaspekte in der PR-Beratung sowie die Rolle von Vertrauen in der Zusammenarbeit zwischen Beratern und Klienten.
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