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Die PR-Fachleute in KMU in Santa Cruz do Sul/RS
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ISBN10: 6209448011
ISBN13: 9786209448010
Publisher: Verlag Unser Wissen
Published: Dec 28 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209448010
Publisher: Verlag Unser Wissen
Published: Dec 28 2025
Pages: 76
Weight: 0.25
Height: 0.18 Width: 6.00 Depth: 9.00
Language: German
Die vorliegende Arbeit befasste sich mit der Analyse des Profils von PR-Fachleuten, die in kleinen und mittleren Unternehmen in Santa Cruz do Sul tätig sind. Es wurden die Konzepte kleiner und mittlerer Unternehmen sowie die Funktionen und Aktivitäten der Öffentlichkeitsarbeit zugunsten dieser Unternehmen untersucht. Auf dieser Grundlage konnte das Profil der Fachleute, die in diesem Markt in Santa Cruz do Sul tätig sind, durch eine quantitative Untersuchung ermittelt werden. Wie die Umfrage ergab, sind nur zwei Fachleute in kleinen und mittleren Unternehmen der Stadt tätig, aber auf der Grundlage der Umfrage konnte festgestellt werden, dass es Fachleute aus anderen Bereichen gibt, die sich selbst als PR-Fachleute bezeichnen und die Tätigkeiten in diesem Bereich in den Unternehmen ausüben. Insgesamt lässt sich feststellen, dass der Beruf des PR-Fachmanns von den Unternehmern der Stadt noch nicht anerkannt wird, die andere Fachleute mit Aufgaben betrauen, die nur PR-Fachleute ausführen können.
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