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Rhetorik-Handbuch 2100 - Interviews führen: Darf ich Sie mal fragen?
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ISBN10: 3744840034
ISBN13: 9783744840033
Publisher: Bod - Books on Demand
Published: Jul 17 2019
Pages: 102
Weight: 0.24
Height: 0.21 Width: 5.00 Depth: 8.00
Language: German
ISBN13: 9783744840033
Publisher: Bod - Books on Demand
Published: Jul 17 2019
Pages: 102
Weight: 0.24
Height: 0.21 Width: 5.00 Depth: 8.00
Language: German
Darf ich Sie mal fragen? Sie wollen wissen, was Menschen von Ihrem neuen Werbeprospekt halten? Dann hei t es raus auf die Stra e und eine Umfrage starten. Da Sie saubere und ehrliche Ergebnisse erzielen wollen, müssen die gestellten Fragen in einer bestimmten Art und Reihenfolge gestellt werden. Wer, wann und wo im Fu gängerbereich fragt soll auch im Vorfeld gut überlegt sein, da der Fragende, die Uhrzeit und der Befragungsort Einfluss aufs Ergebnis nehmen. Etwas anders verhält es sich in Interviews. Hier richten sich die gestellten Fragen teilweise nach den Antworten des Interviewten. Der Interviewer muss flexibel sein, seine Ziele hingegen nicht aus den Augen verlieren. Auch hier bedarf es einer sehr guten Vorbereitung und Einsatz abwechslungsreicher Fragen. Gute Interviews schaffen es immer wieder, Neues vom Befragten zu erfahren und in manchen Fällen sogar eine Fehlaussage zu entlarven. Abschlie end wird sich dem Umgang mit der Presse gewidmet. Wie gibt der Pressesprecher gewünschte Informationen an die Journalisten weiter und beantwortet verantwortlich die kritisch gestellten Fragen? Also, haben Sie mal eine Minute Zeit? Im vorliegenden Ratgeber Rhetorik - Interviews führen wird schwerpunktmä ig auf folgende Themen eingegangen: Geschickte Fragetechnik; Die ehrliche und die manipulierende Umfrage; Das Interview und der Umgang mit der Presse.
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