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Fundraising bei deutschen Gütesiegel tragenden Bürgerstiftungen: Eine empirische Ermittlung der eingesetzten Fundraising-Strategien und -Instrumente
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ISBN10: 3837021815
ISBN13: 9783837021813
Publisher: Bod
Published: Mar 3 2009
Pages: 184
Weight: 0.50
Height: 0.39 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783837021813
Publisher: Bod
Published: Mar 3 2009
Pages: 184
Weight: 0.50
Height: 0.39 Width: 5.83 Depth: 8.27
Language: German
In Fundraising bei deutschen Gütesiegel tragenden Bürgerstiftungen wird im Rahmen einer empirischen Untersuchung erstmals systematisch die Verwendung von Fundraising-Strategien und -Instrumenten bei den deutschen Gütesiegel tragenden Bürgerstiftungen untersucht. Nach einer Darstellung der aufbereiteten Ergebnisse werden aus diesen Ansätze für ein optimales Fundraising hergeleitet. In diesem Buch werden neben der gelungenen Darstellung der Fundraising-relevanten Zusammenhänge wertvolle Tipps und gute Ideen für die eigene Stiftungsarbeit gegeben.
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