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Sport Im Spannungsfeld Zwischen Medien Und Psychologie: Aktuelle Herausforderungen Und Perspektiven
Paperback
Series: Angewandte Forschung Im Sport
General EducationGeneral Sociology
ISBN13: 9783658115784
Publisher: Springer Nature
Published: Oct 12 2015
Pages: 213
Weight: 0.66
Height: 0.51 Width: 5.83 Depth: 8.27
Language: German
Beim ersten Udo-Steinberg-Symposium - Jahressymposium für Angewandte Forschung im Sport, das am 18. November 2014 an der Hochschule Mittweida stattfand, setzten sich Wissenschaftler und Praxisvertreter aus verschiedensten Disziplinen wie der Sportpsychologie, den Medien- und Wirtschaftswissenschaften oder auch der Pädagogik mit dem Thema Sport an der Schnittstelle von Medien und Psychologie auseinander. Neben psychologischen Fragestellungen wie der Motivation als Erfolgsfaktor im Leistungssport oder der Motivationsförderung von Spitzenathleten, werden aus Sicht des Marketing und der Medienwissenschaften u.a. die Gefahren des Ambush Marketings bei Sportgro veranstaltungen sowie der Einsatz von Social Media im Spitzensport beleuchtet.
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