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ISBN10: 6209244513
ISBN13: 9786209244513
Publisher: Verlag Unser Wissen
Published: Nov 6 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209244513
Publisher: Verlag Unser Wissen
Published: Nov 6 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: German
Dieses Buch öffnet Türen und enthält nützliche Informationen zu zwei der aktuellsten Begriffe im Marketing: Competitive und Branding. Die Konzepte des Nation und Place Branding sind erst kürzlich in der Branding-Literatur aufgetaucht. Mit der zunehmenden Erkenntnis, dass Marken Vermögenswerte sind, die aktiv verwaltet werden müssen, benötigen wir jedoch alle Schlüssel, um die Prozesse für eine disziplinierte Markenverwaltung zu erschlie en. Es wurden Anstrengungen unternommen, um die Städte Pakistans zu einer wettbewerbsfähigen Marke zu machen und das Konzept des Place Branding in Bezug auf Lahore und Islamabad zu untersuchen. Das Buch bietet zunächst eine Beschreibung der Begriffe Branding, Nation Branding und Place oder Destination Branding. Anholts Hexagon wurde als Modell verwendet, um das Bewusstsein und Engagement der Verbraucher der Städte in Bezug auf die Elemente Menschen, Kultur, Tourismus und Wirtschaft zu überprüfen, zusammen mit der Rolle des Total Destination Experience-Modells, um sicherzustellen, dass die Verbraucher sich mit ihren Erfahrungen in den Städten Pakistans identifizieren und sich daran erinnern können.
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