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Theatermanagement: Eine Einführung
Paperback
Series: Kunst- Und Kulturmanagement
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ISBN10: 3531183699
ISBN13: 9783531183695
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Feb 24 2012
Pages: 185
Weight: 0.55
Height: 0.50 Width: 5.80 Depth: 8.20
Language: German
ISBN13: 9783531183695
Publisher: Vs Verlag Fur Sozialwissenschaften
Published: Feb 24 2012
Pages: 185
Weight: 0.55
Height: 0.50 Width: 5.80 Depth: 8.20
Language: German
Das Lehrbuch Theatermanagement gibt eine Einführung in den Theaterbetrieb, seine Strukturen und Prozesse und die wesentlichen Grundlagen des Managements in den Bereichen Finanzen, Personal, Marketing und Vertrieb, Planung, Organisation und Kommunikation. Anhand von Fallbeispielen werden aktuelle Entwicklungen in der deutschen Theaterlandschaft und ihre Reformpotentiale vor dem Hintergrund der sich verändernden Rahmenbedingungen analysiert. Der Autor geht davon aus, dass der Managementbegriff grundsätzlich auf den Theaterbetrieb anwendbar ist, wenn eine Symbiose zwischen künstlerischen und wirtschaftlich-organisatorischen Aspekten hergestellt wird. Die wesentliche Zielstellung dabei ist es, die Zukunftsfähigkeit des einzelnen Theaterbetriebs wie des deutschen Theatersystems in seiner Gesamtheit durch Transformationsprozesse wieder herzustellen.
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