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Weihnachts-Werbespots ALS Moderne Krippenspiele
Paperback
Series: Pop.Religion: Lebensstil - Kultur - Theologie
General ChristianityGeneral Sociology
ISBN13: 9783658453039
Publisher: Springer vs
Published: Nov 16 2024
Pages: 174
Weight: 0.50
Height: 0.39 Width: 5.83 Depth: 8.27
Language: German
Supermarktketten produzieren jedes Jahr zu Weihnachten eigene Werbespots. Diese greifen aktuelle gesellschaftliche Entwicklungen auf und inszenieren diese sozialkritisch. Von Fragen des Umgangs mit Künstlicher Intelligenz bis hin zu den Folgen von Corona für Jugendliche spannt sich mittlerweile der Bogen. Diese Clips sind zu einem eigenen Genre geworden. Im Grunde sind es kleine Krippenspiele, die nun nicht mehr in der Kirche aufgeführt werden, sondern über die verschiedenen Medien verbreitet werden. Ein direktes Vorbild für die Clips sind die Werbefilme zum Super Bowl in den USA.
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