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Werbung in regionalen Tageszeitungen: Darstellung von Aufbau, Organisation und Gestaltung der Anzeigenabteilung sowie Anzeigengeschäft und -marketing
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ISBN10: 3638891151
ISBN13: 9783638891158
Publisher: Grin Verlag
Published: Jan 15 2008
Pages: 64
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783638891158
Publisher: Grin Verlag
Published: Jan 15 2008
Pages: 64
Weight: 0.21
Height: 0.15 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 2,0, Freie Universität Berlin, Veranstaltung: Hauptseminar, Sprache: Deutsch, Abstract: Folgender Aufsatz beschäftigt sich mit dem Aufbau und der Organisation der Anzeigenabteilung von regionalen Tageszeitungen. Wie sieht Werbung dort überhaupt aus und wie wird das klassische Anzeigengeschäft abgewickelt? Eine wichtige Rolle für die Unterstützung des Anzeigenverkaufs spielt das Anzeigenmarketing, deren Tätigkeit dem Werbungtreibenden oft unsichtbar bleibt. Das Marketing soll die Zeitung als Werbeträger vermarkten und durch Schwachstellenanalysen des eigenen Produkts und der Konkurrenz Lösungen finden, Umsatzeinbu en zu lindern. Die Möglichkeiten, die sich dazu bieten, sollen am Schluss erörtert werden.
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