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Wettbewerbs- und Werberecht
Hardcover
Series: Medienrecht Praxishandbuch, Book 3
Publisher Price: $224.00
ISBN13: 9783110248708
Publisher: De Gruyter
Published: Jul 18 2011
Pages: 498
Weight: 1.90
Height: 1.30 Width: 6.20 Depth: 9.20
Language: German
Das Medienrecht als Ordnungsrahmen schlie t auch Regelungen über die Marketingstrategien eines Unternehmens ein, um die Medienprodukte gewinnbringend in einem fairen Wettbewerb zu verkaufen. Der 3. Band enthält Beiträge, die sich mit den Beziehungen der Unternehmen untereinander in Bezug auf die Medienprodukte beschäftigen. Neben Fragen der Medienkonzentration im Bereich der Musik, der Presse und des Rundfunks werden auch Felder des Urheber-, Wettbewerbs-, Marken- und Domainrechts behandelt. Dazu gehört auch der Schutz der Werktitel sowie der Signets und Logos.
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