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Zusammenstellung von Studien
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ISBN10: 6209526004
ISBN13: 9786209526008
Publisher: Verlag Unser Wissen
Published: Jan 30 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: German
ISBN13: 9786209526008
Publisher: Verlag Unser Wissen
Published: Jan 30 2026
Pages: 80
Weight: 0.26
Height: 0.19 Width: 6.00 Depth: 9.00
Language: German
Die folgende Arbeit ist eine Zusammenstellung einer Reihe von Überlegungen, Artikeln und Analysen, die zu verschiedenen Zeiten über die Rolle der Werbung als kommunikative Praxis und kulturelles Phänomen entwickelt wurden. In diesen Schriften haben wir versucht zu verstehen, wie das Bild, der Diskurs und die Werbestrategie zur Förderung eines gesunden Lebensstils, zur Stärkung des Verständnisses von menschlichen, sexuellen und reproduktiven Rechten (SRGR) und vor allem zur Prävention von geschlechtsspezifischer Gewalt (GBV) beitragen können. Heutzutage geht die Werbung über ihre traditionelle Funktion der kommerziellen Förderung hinaus und wird zu einem sozialen Akteur, der kollektive Wahrnehmungen, Werte und Verhaltensweisen prägt. Aus dieser Perspektive ist es dringend notwendig, die Geschlechterstereotypen, sexistischen Darstellungen und symbolischen Codes, die immer noch in den Medienbotschaften kursieren, kritisch zu hinterfragen. Diese Diskurse reproduzieren nicht nur Ungleichheiten, sondern legitimieren auch Formen von symbolischer und struktureller Gewalt.
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