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Global Consumer Organizations

Global Consumer Organizations

Paperback

Series: Global Institutions

Business GeneralGeneral Political ScienceInternational Relations

ISBN10: 0415673410
ISBN13: 9780415673419
Publisher: Routledge
Published: Sep 22 2015
Pages: 184
Weight: 0.60
Height: 0.50 Width: 6.00 Depth: 8.90
Language: English

As corporate activity continues to expand in line with the continued globalization of the economy there is an increasing demand for establishing rules to regulate the trans-boundary activities of firms and their many and complex relations with consumers. Until now, sources of knowledge in this field have been scattered and unsystematic and this volume fills a key gap in current literature, providing a concise and accessible introduction to the role of global consumer organizations.

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General Political Science