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Government Communications in a Digital Age: A Comparative Study of Online Government Communications in Germany and Great Britain
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ISBN10: 3848756587
ISBN13: 9783848756582
Publisher: Nomos Verlagsgesellschaft
Published: Jun 25 2019
Pages: 276
Weight: 0.92
Height: 0.64 Width: 5.99 Depth: 8.91
Language: English
ISBN13: 9783848756582
Publisher: Nomos Verlagsgesellschaft
Published: Jun 25 2019
Pages: 276
Weight: 0.92
Height: 0.64 Width: 5.99 Depth: 8.91
Language: English
Genau wie politische Parteien mussen sich die Regierungen an die Anforderungen der digitalen Sphare anpassen, da ihre Legitimitat von ihrer Fahigkeit abhangt, Entscheidungen den Burgern mitzuteilen. Trotz umfangreicher Untersuchungen daruber, wie das Internet die politische Kommunikation verandert, ist wenig daruber bekannt, wie Regierungen digitale Technologie nutzen. Es gibt auch wenig Forschung daruber, wie unterschiedliche politische Systeme die Nutzung von Technologien beeinflussen. Daher untersucht diese vergleichende Studie wie Regierungsorganisationen in Deutschland und Grossbritannien Webseiten und Social Media nutzen, um mit Burgern und Medien zu interagieren. Der empirische Ansatz umfasst eine Inhaltsanalyse von Webseiten und Social Media sowie eine Social Network-Analyse von Twitter-Netzwerken. Die Ergebnisse zeigen, dass die Ministerien uberwiegend Webseiten und Social Media fur One-Way-Kommunikation nutzen und dass es eine zunehmende Personalisierung der Kommunikation gibt.
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