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Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret
Hardcover
Publisher Price: $60.00
ISBN13: 9781736863329
Publisher: Letterform Archive Books
Published: Aug 20 2024
Pages: 328
Weight: 4.05
Height: 1.10 Width: 11.00 Depth: 10.30
Language: English
A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more
In this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering--from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).
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