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The Hidden Consumer: Uncovering the Power of Health-Conscious Buyers
Paperback
Investing & FinanceAgricultureAutoimmune Disorders
ISBN13: 9781963549126
Publisher: Broad Book Studio
Published: Sep 16 2025
Pages: 200
Weight: 0.63
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
When what she thought was a sinus infection lasted for three long years, Amy Graves knew something was wrong. What she found was that her body was hiding a secret-- one that changed the way she shopped, ate, and interacted with food and products for the rest of her life.
Amy is a member of the newest generation of consumers-- hidden consumers-- people with allergies, sensitivities, or other health-related concerns that influence their buying decisions. They seek products that are not only effective but safe, clean, and aligned with their lifestyle choices. Understanding this rapidly growing and influential demographic is crucial for any brand looking to succeed in today's marketplace. Recognizing the role of health concerns in relation to purchasing power and decision making is a valuable tool for all consumers who may not realize they are part of this hidden community.
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