Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands

Merriam, Lisa
Kotler, Milton

Paperback

Series: Security and Professional Intelligence Education

MarketingGeneral Political ScienceSocial Movements

Currently unavailable to order

ISBN10: 1538137542
ISBN13: 9781538137543
Publisher: Rowman & Littlefield
Published: Apr 29 2020
Pages: 168
Weight: 0.66
Height: 0.50 Width: 6.90 Depth: 9.90
Language: English
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.

Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan.

Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a counter-narrative and spread through social media.

Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands.

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