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The Human Side of Managing Technological Innovation: A Collection of Readings

The Human Side of Managing Technological Innovation: A Collection of Readings

Paperback

Business GeneralManagementTechnology & Engineering

ISBN10: 0195135318
ISBN13: 9780195135312
Publisher: Oxford University Press
Published: Jul 24 2003
Pages: 752
Weight: 2.83
Height: 1.34 Width: 7.54 Depth: 9.18
Language: English
Organizations competing in today's rapidly changing technological markets are faced with the challenges of dualism--operating efficiently in the present while innovating effectively for the future. Managers and leaders within these organizations not only have to focus on current market success and profitability, but they must also introduce the next generation of technical advances, product attributes, or service features that will sustain and even augment their continuing global competitiveness.

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Technology & Engineering