Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

Integrated Marketing Communications in Risk and Crisis Contexts: A Culture-Centered Approach

Littlefield, Robert S.
Sellnow, Deanna D.
Sellnow, Timothy L.

Hardcover

Series: Integrated Marketing Communication

Business GeneralMarketingGeneral Reference

ISBN10: 1793618771
ISBN13: 9781793618771
Publisher: Lexington Books
Published: Mar 9 2021
Pages: 210
Weight: 1.00
Height: 0.50 Width: 6.00 Depth: 9.00
Language: English
Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

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