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Comprendere le relazioni pubbliche internazionali: una prospettiva moderna
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ISBN10: 6207688406
ISBN13: 9786207688401
Publisher: Edizioni Sapienza
Published: Jun 21 2024
Pages: 204
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207688401
Publisher: Edizioni Sapienza
Published: Jun 21 2024
Pages: 204
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro fornisce una comprensione completa delle Relazioni Pubbliche Internazionali (IPR) e dei suoi fattori storici, evidenziando aree di concordanza e disaccordo con altri concetti come Relazioni Internazionali, Commercio Internazionale e Comunicazione Internazionale. Copre vari organismi internazionali di pubbliche relazioni, come società multinazionali, organizzazioni non governative, diplomatici e associazioni internazionali come IPRA, PRCA, IPR, PRSA e CERP. Il libro riconosce anche l'impatto dei progressi tecnologici, come le TIC, sulle operazioni relative ai diritti di proprietà intellettuale. I restanti capitoli si concentrano su teorie, approcci alla gestione delle crisi e questioni/sfide in materia di diritti di proprietà intellettuale, rivolti agli studenti e a coloro che operano a livello globale. Il libro è il risultato di uno sforzo collaborativo di specialisti di pubbliche relazioni nigeriani e africani, che contribuiscono in modo significativo alla crescita e allo sviluppo dei diritti di proprietà intellettuale.
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