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La comunicazione di crisi sotto lo sguardo critico dei media
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ISBN10: 620848717X
ISBN13: 9786208487171
Publisher: Edizioni Sapienza
Published: Aug 29 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208487171
Publisher: Edizioni Sapienza
Published: Aug 29 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
Uno degli obiettivi principali delle pubbliche relazioni è quello di creare e mantenere la fiducia. Una crisi aziendale può compromettere questo obiettivo, motivo per cui una comunicazione di crisi strategica è considerata essenziale. I media hanno una grande influenza sul modo in cui la crisi e l'azienda coinvolta vengono percepite dall'opinione pubblica. Questo rapporto tra strategie di crisi e successiva copertura mediatica è oggetto di discussione nel presente lavoro. Come esempio viene citata la crisi dell'azienda Lufthansa nel marzo 2015: l'incidente aereo causato intenzionalmente dal copilota, in cui hanno perso la vita 150 persone. Sulla base della Situational Crisis Communication Theory di Coombs e Holladay, viene esaminato, mediante un'analisi quantitativa dei contenuti, se è possibile individuare criteri per una comunicazione di crisi efficace nella copertura mediatica tedesca dell'incidente e, soprattutto, come queste strategie sono state valutate dai giornalisti.
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