Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.

Moss, Joan-Marie
Feig, Barry

Paperback

Investing & Finance

ISBN10: 1520468261
ISBN13: 9781520468266
Publisher: Independently Published
Published: Jan 30 2017
Pages: 268
Weight: 0.80
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised edition shows you how to hit the sixteen hot buttons and get your product sold. It is the forerunner of one of the hottest trends in marketing today --Neuromarketing. Neuromarketing helps marketers discover buy buttons that are hard wired into a persons head.

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