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Korzystanie z narzędzia Canvas do definiowania modelu biznesowego
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ISBN10: 6208504414
ISBN13: 9786208504410
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 27 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208504410
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 27 2024
Pages: 64
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
Globalizacja i postęp technologiczny zmienily sposób, w jaki ludzie i firmy odnoszą się do siebie nawzajem. W środowisku biznesowym dynamika, zlożonośc informacji i ostra konkurencja zmuszają organizacje do szybkiego dostosowywania się do rynku. Nowi przedsiębiorcy i menedżerowie starają się opracowac model biznesowy, który pozwoli im przetrwac, osiągac zyski i generowac dochody w obliczu zlożoności technologicznej i dynamiki. Narzędzie Canvas, opracowane przez naukowca Alexandra Osterwaldera (2004), a następnie udoskonalone przez Osterwaldera i Pigneura (2010), jest jednym ze sposobów budowania i przebudowywania modelu biznesowego organizacji w celu osiągnięcia najlepszych wyników organizacyjnych na konkurencyjnym rynku. Niniejsze badanie ma na celu scharakteryzowanie, zgodnie z badaniami bibliograficznymi na ten temat, w jaki sposób Business Model Canvas dziala w procesie tworzenia i doskonalenia modelu biznesowego dla organizacji konkurujących na dzisiejszym rynku. W tym celu wykorzystano studium przypadku w firmie świadczącej uslugi konserwacji wind w Fortalezie, CE.
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