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La gestione della comunicazione esterna
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ISBN10: 6209517919
ISBN13: 9786209517914
Publisher: Edizioni Sapienza
Published: Jan 27 2026
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209517914
Publisher: Edizioni Sapienza
Published: Jan 27 2026
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: Italian
In questo libro siamo partiti dalla constatazione che il WBI moltiplica innumerevoli azioni di comunicazione a favore degli attori culturali del Katanga, ma che in realtà quest'ultima non ha ancora preso piede e gli artisti non sanno a quale santo votarsi, nonostante il WBI voglia essere un santuario in questo campo. Questa constatazione ci ha permesso di cercare di capire perché la comunicazione di WBI, che mira principalmente allo sviluppo della cultura e delle imprese culturali, non sia efficace o perché i suoi obiettivi non siano raggiunti. Sono state poste altre domande secondarie, in particolare quelle che cercavano di comprendere gli strumenti di comunicazione utilizzati da WBI e di valutarne l'efficacia rispetto al target.
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