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Gestione dell'immagine del marchio degli artisti musicali
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ISBN10: 6207553098
ISBN13: 9786207553099
Publisher: Edizioni Sapienza
Published: May 17 2024
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207553099
Publisher: Edizioni Sapienza
Published: May 17 2024
Pages: 100
Weight: 0.35
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Italian
La musica moderna in Burkina Faso ha iniziato a industrializzarsi all'inizio del millennio con l'avvento delle prime società dedicate, Seydoni Production, Tam Tam Production e altre. Non appena queste aziende sono state create, sono state duramente colpite dalla crisi dell'industria discografica. In questo contesto, la maggior parte delle case discografiche ha chiuso i battenti o si è riorientata verso settori economicamente più sostenibili, come quello della comunicazione. Quelle rimaste o trasferitesi hanno dovuto reinventarsi per far fronte alla crisi. Questo cambiamento di paradigma è avvenuto sotto forma di contrattualizzazione, dal contratto d'artista al contratto 3600, offrendo la possibilità di sfruttare tutte le nicchie a disposizione degli artisti, comprese quelle legate alla gestione dell'immagine.L'obiettivo generale di questo libro è quello di individuare la capacità di resistenza delle aziende musicali burkinabè di fronte alla crisi dell'industria discografica attraverso la valorizzazione dell'immagine di marca degli artisti presenti nei loro cataloghi e di esaminare le strategie messe in atto per svilupparli e venderli.
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