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I blog: strumenti efficaci di social media marketing?
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ISBN10: 6207931920
ISBN13: 9786207931927
Publisher: Edizioni Sapienza
Published: Aug 25 2024
Pages: 96
Weight: 0.33
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786207931927
Publisher: Edizioni Sapienza
Published: Aug 25 2024
Pages: 96
Weight: 0.33
Height: 0.23 Width: 6.00 Depth: 9.00
Language: Italian
Questa ricerca ha esaminato l'efficacia dei blog come strumenti di social media marketing, indagando al contempo il potere dell'influenza di un blogger sulle abitudini di acquisto dei suoi lettori. Analizzando la relazione tra tutti gli attori di un blog (lettori, blogger e marchi), è emerso che i blogger hanno un'enorme influenza sulle abitudini di acquisto dei lettori, in quanto la fiducia e la credibilità dei blogger inducono i lettori ad acquistare prodotti. I blog come strumenti di social media marketing hanno avuto un effetto positivo su tutte le parti interessate: il lettore ha ottenuto informazioni veritiere su prodotti e servizi, il marchio ha ricevuto marketing attraverso il blog, con conseguente aumento delle vendite, e il blogger ha aumentato il suo pubblico di lettori e ha guadagnato finanziariamente.
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