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Il Potere dello Scaffale: Neuroeconomia, Psicologia e Normativa del Comportamento di Consumo
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ISBN13: 9798244426649
Publisher: Independently Published
Published: Jan 18 2026
Pages: 88
Weight: 0.28
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
Publisher: Independently Published
Published: Jan 18 2026
Pages: 88
Weight: 0.28
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
Questo libro offre un'analisi completa e aggiornata della psicologia dello scaffale, integrando neuroscienze, economia comportamentale, diritto e marketing. Attraverso un approccio multidisciplinare, l'opera esplora come la disposizione dei prodotti, la percezione visiva e le strategie di marketing influenzino le decisioni di acquisto dei consumatori. Dalla teoria dei modelli cognitivi alla neuroeconomia, dall'analisi empirica internazionale alla regolamentazione giuridica, il testo guida il lettore in un percorso che unisce scienza, pratica e responsabilità etica. I casi studio internazionali, le tecniche digitali emergenti e le prospettive future rendono questo libro uno strumento essenziale per accademici, professionisti del marketing, manager del retail e policy maker.
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