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Processi pubblicitari nel settore radiotelevisivo in Nigeria Caso di studio BCOS
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ISBN10: 6203851183
ISBN13: 9786203851182
Publisher: Edizioni Sapienza
Published: Apr 16 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786203851182
Publisher: Edizioni Sapienza
Published: Apr 16 2025
Pages: 104
Weight: 0.33
Height: 0.25 Width: 6.00 Depth: 9.00
Language: Italian
Lo scopo di questo libro non era solo quello di esaminare l'ampio spettro della pubblicità con particolare attenzione alla pubblicità radiofonica e televisiva, ma anche di esaminare come una particolare organizzazione mediatica, BCOS Ibadan, intraprende processi pubblicitari su entrambi i canali, radio e televisione. In sintesi, questo libro ha esaminato la panoramica storica della pubblicità dall'antichità ai giorni nostri, indicando le tendenze storiche della pubblicità in Nigeria e dando anche uno sguardo alle varie fasi di sviluppo del Dipartimento Commerciale della B.C.O.S. Ibadan. Sono state discusse le principali caratteristiche della radio e della televisione, i vantaggi e gli svantaggi dei due media. La pubblicità è un mondo creativo e la creatività è il cuore della pubblicità tangibile. Si è parlato di pubblicità e creatività . Sono stati delineati il ruolo e le funzioni della pubblicità . Il libro ha anche esaminato la questione della pubblicità come modello di comunicazione di massa. È stata fatta una valutazione approfondita del dipartimento commerciale della BCOS con conclusioni e raccomandazioni per l'emittente. Infine, questo libro sarà di grande utilità per gli studenti di pubblicità interessati al corso e per familiarizzare con i tentacoli della pubblicità .
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