Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
It's a Complement: Color Palettes in Graphic Design

It's a Complement: Color Palettes in Graphic Design

Publishing, Sandu

Paperback

Art Criticism & TheoryGraphic Design

Publisher Price: $49.95

ISBN10: 1584238003
ISBN13: 9781584238003
Publisher: Gingko Press
Published: Apr 1 2025
Pages: 240
Weight: 2.07
Height: 1.00 Width: 7.40 Depth: 9.80
Language: English
Not all colors go together, it takes a nuanced approach to combine them in ways that both complement each other while creating a cohesive design that reflects both the client's visual identity and contemporary trends in colorways. It's a Complement showcases the latest in color palette creation by some of the world's top talents as they navigate the colors of the spectrum. Beginning with a treatise on color psychology, the editors provide context before launching into exploration of modern color theory. From the bold maximalism of high saturation, to the more subdued minimalism of low saturation and the neutral greys, blacks and whites, no stone is left unturned. Features projects in visual identity, packaging, promotion design and more across a wide swath of media.

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