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Monetização E Modelos de Negócio Baseados Em Informação
Paperback
Series: Data Governance, Book 15
Investing & FinanceGeneral Computers
Publisher: Independently Published
Published: Mar 6 2025
Pages: 164
Weight: 0.50
Height: 0.35 Width: 6.00 Depth: 9.00
Language: Portuguese
- Modelos diretos e indiretos para monetizar dados.
- O papel central das plataformas digitais e do machine learning.
- A influência da Inteligência Artificial na economia da informação.
- Desafios éticos e regulatórios da economia digital.
- Técnicas avançadas como Data as a Service (DaaS), Blockchain e Web3.
- Estratégias efetivas de precificação e comercialização de dados. Ao finalizar esta obra enriquecedora, você terá adquirido:
- Visão estratégica para transformar dados em fontes reais de receita.
- Capacidade para compreender profundamente as implicações éticas e regulatórias.
- Conhecimento para aplicar modelos econômicos inovadores baseados em informação.
- Habilidades para identificar e implementar técnicas eficazes de monetização. Este livro é essencial para:
- Profissionais de Governança e Gestão de Dados.
- Empreendedores digitais e lÃderes de startups.
- Executivos e tomadores de decisão em busca de diferenciais competitivos.
- Especialistas em marketing digital e publicidade segmentada.
- Acadêmicos e estudantes de economia, administração e tecnologia da informação. Combinando rigor acadêmico com insights práticos, Monetização e Modelos de Negócio Baseados em Informação transcende teorias e se torna um verdadeiro manual para quem deseja navegar com segurança e criatividade na nova economia digital. Prepare-se para transformar sua visão sobre o poder dos dados e descobrir caminhos inovadores para a prosperidade informacional. Sobre o autor.
Prof. Marcão, Mestre em Tecnologia da Informação e autor de mais de 200 livros, é um pensador da tecnologia que atua em arquitetura da informação e engenharia de atributos desde a década de 1980. Sua contribuição mais significativa para o campo está no desenvolvimento de metodologias inovadoras para Governança de Dados, Big Data e Data Warehouse, incluindo padrões de modelagem de dados, data warehouse, validação e gerenciamento de modelos de dados, além do desenvolvimento de data mart.
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