Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Language in Late Capitalism: Pride and Profit

Language in Late Capitalism: Pride and Profit

Duchêne, Alexandre
Heller, Monica

Paperback

Series: Routledge Critical Studies in Multilingualism

LinguisticsAnthropology

ISBN10: 041586996X
ISBN13: 9780415869966
Publisher: Routledge
Published: Jun 7 2013
Pages: 280
Weight: 0.88
Height: 0.70 Width: 6.00 Depth: 8.90
Language: English

This book examines the ways in which our ideas about language and identity, which used to be framed in national and political terms as a matter of rights and citizenship, are increasingly recast in economic terms as a matter of added value. It argues that this discursive shift is connected to specific characteristics of the globalized new economy in what can be thought of as late capitalism. Through ten ethnographic case studies, it demonstrates the complex ways in which older nationalist ideologies which invest language with value as a source of pride get bound up with newer neoliberal ideologies which invest language with value as a source of profit.

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