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Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Luxury Brand and Art Collaborations: Postmodern Consumer Culture

Hardcover

Series: Routledge Studies in Luxury Management

Business GeneralInvesting & FinanceMarketing

ISBN10: 1032227702
ISBN13: 9781032227702
Publisher: Routledge
Published: Apr 11 2024
Pages: 114
Weight: 0.64
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English

Over the past decades, collaborative initiatives between luxury brands and the art world have been increasing in number and relevance. At first treated as a mere trend or as a marketing stunt, in time luxury-art collaborations have come to be acknowledged as one of the most effective ways luxury brands and artists can position themselves in today's market, engaging with their clients and audiences. This book sheds light on the socio-cultural valence of luxury-art collaborations.

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