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The Art of Selling Movies
Hardcover
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ISBN10: 0996274049
ISBN13: 9780996274043
Publisher: Paladin Communications
Published: Feb 20 2017
Pages: 304
Weight: 3.45
Height: 1.20 Width: 8.50 Depth: 11.00
Language: English
ISBN13: 9780996274043
Publisher: Paladin Communications
Published: Feb 20 2017
Pages: 304
Weight: 3.45
Height: 1.20 Width: 8.50 Depth: 11.00
Language: English
The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.
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