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Language Ideologies and Media Discourse

Language Ideologies and Media Discourse

Hardcover

Series: Advances in Sociolinguistics

Linguistics

ISBN10: 1441129677
ISBN13: 9781441129673
Publisher: Bloomsbury Publishing PLC
Published: Feb 24 2010
Pages: 312
Weight: 1.41
Height: 0.90 Width: 6.40 Depth: 9.30
Language: English
The study of language ideologies has become a key theme in sociolinguistics over the past decade. It is the study of the relationship between representations of language, on the one hand, and broader aesthetic, economic, moral and political concerns, on the other. Research into the particular role played by media discourse in the construction, reproduction and contestation of such ideologies has been widely scattered - this book brings together this emerging field. It considers how, in an era of global communication technologies, the media - by which we understand the press, radio, television, cinema, the internet and multimodal gaming - help to disseminate preferred uses of, and ideas about, language.Â

The book is tightly focussed on the relationship between language ideologies and media discourse, together with the methods and techniques required for the analysis of that relationship. It also places emphasis on television and new-media texts,  incorporating and expanding upon recent theoretical insights into visual communication and multimodal discourse analysis.

International in scope, this book will also be of interest to students from a wide range of fields including linguistics (particularly sociolinguistics and linguistic anthropology), modern languages, education, media studies, communication studies and cultural theory.

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Linguistics