Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

Managing Startup Enterprises in Emerging Markets: Leadership Dynamics and Marketing Strategies

Rajagopal, Ananya

Hardcover

Business GeneralInvesting & FinanceManagement

ISBN10: 303028154X
ISBN13: 9783030281540
Publisher: Palgrave Pivot
Published: Oct 23 2019
Pages: 182
Weight: 0.89
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.

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