Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing and Advertising Law in a Process of Harmonisation

Marketing and Advertising Law in a Process of Harmonisation

Bernitz, Ulf
Heide-Jørgensen, Caroline

Hardcover

Series: Modern Studies in European Law, Book 70

General Law

ISBN10: 1509900675
ISBN13: 9781509900671
Publisher: Bloomsbury Publishing PLC
Published: May 4 2017
Pages: 288
Weight: 1.27
Height: 0.90 Width: 6.00 Depth: 9.30
Language: English
The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas, only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged, but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on marketing business to consumer (B2C), which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection.

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