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Marketing and Smart Technologies: Proceedings of Icmarktech 2019
Paperback
Series: Smart Innovation, Systems and Technologies, Book 167
Technology & EngineeringDatabasesGeneral Computers
ISBN13: 9789811515668
Publisher: Springer Nature
Published: Nov 29 2020
Pages: 458
Weight: 1.49
Height: 0.98 Width: 6.14 Depth: 9.21
Language: English
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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