Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

Pettinga, Deidre
Angelov, Azure D. S.
Bateman, David F.

Paperback

General Education

ISBN10: 1475850085
ISBN13: 9781475850086
Publisher: Rowman & Littlefield Publishers
Published: Jul 12 2019
Pages: 158
Weight: 0.53
Height: 0.37 Width: 6.00 Depth: 9.00
Language: English
Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase. Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

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